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Archive for March, 2009

Consumer Autonomy: The Advertiser’s Wrinkle

16 Mar

Americans hold dear their right to be free to make choices and not be forced to buy or use any product.  Consumer autonomy refers to this belief.  Consumer autonomy can be defined as the aptitude and character to choose products rationally while being able to review and reject them based on a person’s feelings or research.  People should not accept blindly and unconditionally an advertiser’s claims.  However, many advertisers “toe the line” in trying to convince people to buy their products and infringing on the autonomy of their prospective customers.

It can be hard to determine without question whether an advertisement violates consumer autonomy.  However, I believe violations happen more often than consumers would like or even notice.  Mostly, the violations occur on a subliminal level and cater to those who may not have the faculties available to discern the truth.  Examples of those unable to discern the violations are children, the mentally ill or the uneducated.  However, anyone can be susceptible to violations to consumer autonomy.

One specific practice advertisers use often relates to the perception that their product projects a specific aura around the user.  One such advertiser is Apple.  Apple’s recent commercials depict two people in different lights.  One person is a cool, hip looking young man who does not appear to have a worry in the world.  The other is an awkwardly dressed, non-cool looking guy who is often abnormally trying to accomplish a less than desirable task.  The cool person uses an Apple computer while the non-cool person uses Windows.  This example is an obvious attempt by Apple to convince consumers their products are in vogue and can make your life easier while making you cool.  Windows users are people who are abnormal and not worthy of imitation.  Individuals who cannot recognize the unlikeliness of suddenly becoming cool or hip due to the type of computer they use are at risk of losing their autonomy.  I agree people generally want to be seen as cool; but, Apple’s assertion about the type of computer you use actually having anything to do with a person’s status or acceptance is false.  This violation ultimately relates to Apple’s attempt to control the behavior of consumers: Buy our product or be a nerd.

Another example of a practice I believe violates consumer autonomy relates to advertisers attempting to generate a need for the consumer.  In my opinion, the cosmetic industry attempts to do this most often.  Many cosmetic companies attempt to make women believe they have a need for various creams and moisturizers to fight off the effects of aging.  But, the amount of different products needed to maintain a youthful appearance is staggering.  My wife is a Mary Kay consultant who sells cosmetics and skin care directly to consumers.

I asked her to list the products Mary Kay promotes for just the face.  I was amazed.  Remember, a woman “needs” all of this stuff if she wishes to keep her face looking young: Cleanser to clean the face, toner to neutralize free radicals, mask to remove dry skin cells, moisturizer to keep the skin supple, eye cream to prevent wrinkles and crow’s feet, micro-derm-abrasion to refine skin and remove dead cells, night cream to help with moisturizing, oil control lotion to minimize oil, eye revitalizer to minimize puffiness of the eyes, lip mask to remove dead skin from the lips and lip balm to moisturize the lips.  One word:  WOW!  I believe the cosmetics industry has created the need for all of these products and portray women who do not use them as destined to look like an old worn baseball glove.  Clearly, this is a violation of consumer autonomy.

These violations of consumer autonomy can be avoided by changing the overall tone and message of each advertiser.  In Apple’s case, I think it would be best to actually show the consumer why their product is superior.  I like the idea of showing me how making a quick movie is easier on an Apple.  Show me how music is easier to manage and how I can save time through the use of their products.  In other words, show me comparisons of the operation of an Apple computer opposed to the operation of a Windows computer.  Doing this will allow the consumer to decide which product is better.

Cosmetic companies can avoid violations by showing data relating to the use of their products.  I believe consumers are smart enough to understand time elapsed pictures and videos illustrating the effects of their products.  Also, consumers can judge if the effects seen on a variety of women actually warrant the expense of their products.  These changes illustrate a way to allow the consumer to decide if they want or need the products based on their own values and needs.

I believe these measures are fair to the businesses.  However, I am afraid the businesses would not agree.  I believe if every product’s true measure of quality and capabilities were the main focus on many products would be deemed not needed or too expensive for the benefits.  I can see the frowns on the faces of advertisers who feel the need to generate a need for their products and control the behavior of consumers.  However, I am happy to keep autonomy and a couple of wrinkles.

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Works Cited

Desjardins, Joseph. An Introduction to Business Ethics. 3rd ed. New York: McGraw-Hill, 2009.

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Retiree Health Insurance: Doing Something Just Feels Better

12 Mar

The experiences from the weeks preceding the due date for this assignment have given me a unique opportunity.  I had influenza A and a double-ear infection.  The costs of seeing the doctor and purchasing medications easily exceeded $500.  I am so thankful for the health insurance provided by my employer.  My wife commented about her grandmother who is retired and has no health insurance to supplement the gaps in Medicare coverage.  I wondered if my employer had health insurance benefits for their retirees.  The data is amazing.  Most companies are cutting health insurance benefits for retirees.  This assignment gave me a great opportunity to research about retiree health insurance and answer the question: Should companies pay health insurance for retirees?

THE QUESTION

Due to union bargaining, companies began providing retiree health benefits in the 1950s and 1960s (Born).  According to Gleckman, 1993 saw 40% of “large employers” give health benefits to retirees, but the percentage dropped to 21% by 2005 (par. 2).  When a close look is given to most retirement benefit and compensation plans, we find that they are designed to promote older workers to retire early and allow younger cheaper workers into the workforce (Hedge 128).  Many older workers see health benefits after retirement to be more important than the level of monetary compensation (Hedge 127).  The reason is simple: “older people consume considerably more health care than younger ones” (Nyce 130).

People who are between the ages of 55 and 64 are more likely to be vulnerable financially if they lack health insurance (Nichols 452).  Also interesting is that the number of chronic and/or serious health conditions is more common among older workers which leads to their desire for health coverage and further burdens them with the label uninsurable (Pollitz 235).  Workers see their consistent work and time to take care of the company as reason enough for the company to take care of them.  The federal government and state governments agree.  All state governments, as well as the federal government, provide retirees with health benefits (Providing Health Care 11).  However, I found newspaper articles from North Carolina to New York to Minnesota where those governments’ budgets are overwhelmed with increasing retiree benefit costs. The problem is clear: Retirees need health care; but, should employers get stuck with the bill?

Health care costs are rising and companies including governments are trying to find ways out of retiree promises.  The utilitarian ethical approach would answer this question quickly by watching the bottom line and looking out for stockholders, but virtue ethics beg for the community’s and retiree’s well being.  Other reasons also show the benefits of providing retiree health care.

THE BENEFITS

The benefits of offering health insurance to retirees for the company are numerous and some are philosophical.  One philosophical reason revolves around the idea of attracting and retaining quality workers (Born).  Workers are drawn to places where it is perceived that the company appreciates and wants to take care of their employees.  These companies tend to have a “paternalistic” philosophy to provide for the needs of its workers (Born).  Also, employers can use it as a way to “reward long-term loyal service” of its employees (Born).

Another reason companies implement retiree health care is to enjoy smoother relations with labor (Born).  No employer wants to end up in the hot seat opposite a union.  Retiree benefits are also ways to reduce wages with the promise of lifetime benefits (Born).  The tax benefits available to those who provide benefits is also a valuable bottom line tool (Born).  The last big reason companies choose to offer retirees with benefits is because it enables them to encourage older workers to retire.  This creates job openings for younger more productive workers who have lower salaries which again impacts the bottom line of the company (Providing Health Care 109).

The benefits to the retiree are also plentiful as people without insurance sometimes go without care or medications ending with great complications and avoidable hospital visits (Pollitz 233).  According to the Employee Benefit Research Institute (EBRI), “a 65 year-old who retires today without employment-based insurance and lives to age 80 can expect to pay well over $100,000 for health care” (Stires par. 5).  I do realize that a purely utilitarian ethical approach would not see the benefits to the retiree as meaningful, but I believe virtue and deontological ethics would.

THE DISADVANTAGES

I believe the disadvantages to not having health insurance for the retiree has been made obvious and I will focus on the disadvantages directly related to the company.  The most influential disadvantage is mandated usage of the Financial Accounting Standard 106 which requires companies to show their retiree health plans as a liability on their accounting sheet (Providing Health Care 18).  This can make the value of a company with retiree benefits appear  worse than those who do not offer retirement health care (Providing Health Care 115).  Competition in business is fierce.  Also, the cutting of benefits can improve their accounting sheet and can create “instant income” (Shultz).  One illustration comes from Whirlpool Corporation who picked up $13.5 million after imposing caps and cuts to their retiree health care program.  This policy change absorbed Whirlpool’s recall of microwave products while still raising profits (Schultz).

Generally, the cost of insurance for a pool of insured people is influenced by the health of the people in that pool.  The advent of new technology and improvements in health care mean people who retire are living longer and lifetime coverage is incurring a larger amount of health care costs (Providing Health Care 14).  Even though people who retire stay healthy initially they become “frailer” in their 80s (Providing Health Care 14).  This is important because the ratio of active employees to retirees has drastically changed.  In 1965, the ratio was 15 to 1.  Now, that ratio is 3 to 4 active employees per retiree (Providing Health Care 61).  In some manufacturing companies, the number of retirees outnumber that of active employees (Providing Health Care 17).  The cost for maintaining insurance coverage grows out of control.

Employers are seeing that cheaper options for retirees to obtain outside coverage reduce the value they provide to the retiree (Born).  They would rather they get insurance themselves.  With the changes in Medicare drug coverage, companies would rather shift responsibility to Medicare (Born).  This would release the fiscal responsibility from the company and help its bottom line.

PICKING A STANCE

After contemplating the initial question (Should companies pay health insurance for retirees?) and contemplating the data, I strongly believe that companies should not provide retirees with health insurance.  Employers who choose to provide this benefit to retirees do so at the risk of bankrupting their company.  I do not feel good about this stance, but my utilitarian tendency begs me to watch the liabilities of the company and increase profits for the stockholders.  The retiree benefit can grow out of control and I feel it is unfair to the company to pay for this health care that is ultimately the responsibility of the retiree.  Retirees routinely live into their eighties which is in excess of 15 years since their retirement.  Companies just can not afford to have a liability cow sitting on their shoulders.  Utilitarianism reminds me that I can determine the significance of an act by identifying the consequences of that act (Desjardins 27).      The significance of not providing health insurance to retirees leads to many consequences.  First, the business may not be able to attract the best of the older workforce.  However, one of the reasons cited for providing it was so that businesses could use it to encourage retirement thus making space for the younger cheaper worker.  It seems that does not make much sense to incur the expense of retirement benefits only to use it to get younger workers.  So, I feel this consequence is acceptable.

Another consequence relates to the businesses ability to keep and retain quality workers.  I believe the business can retain workers through other avenues that do not incur such a heavy burden including good working conditions and competitive salaries.  I do not see a consequence there and find this argument unworthy of further discussion.  Also, having retirement health care as a reward for long term service is not beneficial enough to warrant it.  Surely, a company can find something better to reward the service of its employees.  My father just received his 35 year pin from his employer and he is tickled to death knowing the company spent the money on his two diamond pin (The diamonds are real).  He wears it proudly.  Most importantly, I bet it costs lots less than fifteen plus years of health insurance.

I do find it difficult to deal with the consequence of dealing with labor unions on this issue.  We have seen many recent disputes regarding the benefits of many unions.  This is the argument that causes the most trouble for my decision.  But, the decision of keeping health insurance for retirees must be limited if not avoided all together.  I am afraid I do not see an adequate response to the unions and must figure in the loss of work due to labor striking.  So, if a union is involved, I do not believe the bottom line would justify the complete removal of retiree health insurance.  However, I do believe that the greatest good to the workforce and the community in which the business resides is to ensure the company’s viability for the future.  I do not think keeping retiree health insurance accomplishes this.

THE ETHICAL LENS

Throughout my life, I have owned and/or managed many small businesses.  In each case, I found my application of ethics blended and sometimes, completely changed from prior situations.  Many years ago, it would be easy for me to announce my utilitarian approach to make a decision.  However, I feel that I need to compare Deontological, and Virtue ethics to my stance and see how they differ.  Could my stance be changed?

Deontology determines the correct path by identifying the duties, obligations, commitments, and responsibilities of the company (Desjardins 35).  The company has a duty to ensure that active workers can stay healthy and continue being active workers.  However, I believe that duty stops when the worker retires.  I do not see that the company has an obligation or commitment to the retiree.  I know this idea is going to be unpopular.  So many individuals believe that a long hardworking tenure at a company warrants the company’s expenditure until death.  But, I believe that is the wrong way of looking at it.  Did the company not take care of you while you were active?  In most cases, I think so.

Deontology would also recognize a free and autonomous choice.  Maybe access to health insurance is the most problematic issue.  So, giving retirees a choice of staying with company health insurance at a cost (instead of free) might prove helpful to the retiree while balancing the accounting thus removing the eye sore.  The idea I struggle with is whether the retiree has a “right” to the benefit or is it a want?  The stats are staggering and I think people need insurance; but, at what cost?  Having the retiree subsidize through paying something to the company for the insurance seems like the best way to ensure both parties are happy.  In short, I do not think Deontology changed my mind.

You will remember that my stance does not make me feel good.  I felt forced to forgo my feelings and try to uphold my stance through rules.  Virtue ethics allows me to give my feelings an equal stand (Desjardins 39).  The idea of forgoing income to help the retirees who helped build the company before me makes me feel better.  Virtue ethics allows me to see the people’s need for insurance and see if I can fit them into the budget.  I do recognize and accept that many companies, and state governments have worked themselves into a financial catastrophe.  They did this because they went all or nothing.  That is where my feeling to do something finds a middle ground.

Maybe the solution is to define an amount that can be given to retirees for their health insurance premiums.  I do believe the retiree would like to have all of it paid, but that just is not possible.  However, giving something to them helps and makes me feel better.  This idea has caused me to want to blend my stance.

In a 2006 article, Gleckman purports that S&P 500 companies have $321 billion in unfunded retiree health obligations.    I am sure that business executives do not want anything to do with retiree benefits.  Obviously, the approach currently used does not work.  My new stance of using the bottom line figures for determining what a company can pay retirees for insurance benefits may still work.  However, I do not believe my idea would garner much support from executives.  However, medium sized business might not scoff.

The idea is simple.  Owners want to provide their employees with retirement health insurance.  But, they also want to maintain an income level.  Owners could determine what they could live with, give themselves a little wiggle room, and divide the rest among retirees.  I recognize that the amount given may always seem to be declining due to new retirees.  The question is whether the amount given is worth anything.  If the amount is $10 per month, I think the business might as well keep the money.  However, if it is $100 per month, that might mean something.  Using the EBRI’s findings, a 65 year old who retires and lives to 80 can pay $100,000 for health care (Stires par. 5).  Let’s do the math.  Fifteen years is 180 months.  $100,000 divided by 180 months is  $555.56 per month.  Our $100 per month is roughly 17% of that retiree’s health care.  I think paying 17% of a retiree’s health care is better than nothing.

FINAL THOUGHTS

It is easy to see that I have changed my stance to a degree.  I still want to find a bottom line that the stockholders can be comfortable with.  This does violate some core rules of Utilitarianism, but I feel it is worth it.  Being able to provide something to a retiree is better for the wellbeing of the workforce and might even suit to improve recruiting and retention of high quality employees.  I can see that setting this limit of expenditure will be different for all companies and that some just will not participate.  The benefits of having health insurance for retirees cannot be argued.  The fact comes down to whether a business and/or its stockholders enjoy feeling better like I do.  Something tells me, I will never know.

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Works Cited

Born, Patricia H., and Alice M. Zawacki. “Manufacturing Firms’ Decisions Regarding Retiree Health Insurance.” Benefits Quarterly 22.1 (2006 First Quarter 2006): 34-44. Academic Search Complete. EBSCO. Scarborough-Phillips, Austin, TX. 15 Feb. 2009 <https://ezproxy.stedwards.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=19577179&site=ehost-live>.

Desjardins, Joseph. An Introduction to Business Ethics. 3rd ed. New York: McGraw-Hill, 2009.

Gleckman, Howard. “A New Twist on Retiree Health Care.” Business Week (31 July 2006): 68-68. Academic Search Complete. EBSCO. Scarborough-Philips, Austin, TX. 15 Feb. 2009 <https://ezproxy.stedwards.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=21663103&site=ehost-live>.

Hedge, Jerry W., Walter C. Borman, and Steven E. Lammlein. The Aging Workforce. Washington D.C.: American Psychological Association: 2006.

Nichols, Len M. “Policy Options for Filling Gaps in the Health Insurance Coverage of Older Workers and Early Retirees.” Ensuring Health and Income Security for an Aging Workforce. Ed. Peter P. Budettie, et al. Washington D.C.: National Academy of Social insurance, 2001. 451-475.

Nyce, Steven A. and Sylvester J. Schieber. The Economic Implications of Aging Societies. Cambridge: Cambridge University Press: 2005.

Pollitz, Karen. “Extending Health Insurance Coverage for Older Workers and Early Retirees.” Ensuring Health and Income Security for an Aging Workforce. Ed. Peter P. Budettie, et al. Washington D.C.: National Academy of Social insurance, 2001. 233-254.

Providing Health Care Benefits in Retirement. Ed. Judith F. Mazo, Anna M. Rappaport, and Sylvester J Schieber. Philadelphia: Philadelphia University, 1994.

Schultz, Ellen E., and Theo Francis.. “How Cuts in Retiree Benefits Fatten Companies’ Bottom Lines.” Wall Street Journal – Eastern Edition 243.52 (16 Mar. 2004): A1-A16. Academic Search Complete. EBSCO. Scarborough-Phillips, Austin, TX. 15 Feb. 2009 <https://ezproxy.stedwards.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=12521016&site=ehost-live>.

Stires, David. “Save an arm and a leg.” Fortune 148.9 (27 Oct. 2003): 208-210. Academic Search Complete. EBSCO. Scarborough-Phillips, Austin, TX. 15 Feb. 2009 <https://ezproxy.stedwards.edu:2048/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=11096946&site=ehost-live>.

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VMware Free Server Copy VM script

10 Mar

This is a follow-up post to VMware/CentOS build where I showed how I built my CentOS/VMWare server step by step.  You’ll find that you will want to copy virtual machines to duplicate them.  However, the VMware Server Console does not have a way for you to copy them.  You have to do it with the CLI and root access to the server.  In order to do this quickly, without having to remember what to do, I wrote a script.

This script will copy the VM  and change the names in the config file and the harddisk images.  I think there are probably more things that this could do and maybe more efficiently.  However, I find this script to work for me.  Maybe it will for you too.

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Begin Script
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#/bin/sh
#
# Script used to copy VMs for use
# with VMWare.
#
# Usage:
# copyvm VMTOCLONE NEWVMNAME
#
# Created 20090309
#
# Setup Variables
# Set “VMROOT” to VM directory where VMs reside
#
VMROOT=”/var/lib/vmware/Virtual Machines”
OLDVM=$1
NEWVM=$2
#
# Change to VM Root directory
#
cd “$VMROOT”
clear
echo
echo
echo Copying the VM called $OLDVM to new VM named $NEWVM.
echo This could take awhile…go get some coffee!
echo
echo
#
# Copy Contents of Original VM to New Directory
#
cp -ax $OLDVM $NEWVM
echo Done copying…
echo Fixing Image and file names
echo
echo
#
# Change to new VM’s Directory
#
cd $NEWVM
#
# Use VMWare diskmanager to rename VM’s Disk Image and fix file names
#
/usr/bin/vmware-vdiskmanager -n $OLDVM.vmdk $NEWVM.vmdk
#
# Change vmx file then edit the config
#
mv $OLDVM.vmx $NEWVM.vmx
sed -i “s/$OLDVM.vmdk/$NEWVM.vmdk/” $NEWVM.vmx
# Set Display name if old display name matched Old vmname
sed -i “s/$OLDVM/$NEWVM/” $NEWVM.vmx
echo All done,  Enjoy!
echo
echo

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End Script
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